Rossi Bianchi lighting design was founded in Milan, Italy, at the beginning of 2006. The studio has focused its activities exclusively around the design of light. Nicoletta Rossi and Guido Bianchi, both architects, with over 15 year experience in working with lighting manufacturers and design agencies decided to start their own practice to develop the ultimate in innovation and research criteria in the field of lighting. Unlike the traditional approach of a “correct” lighting design based on efficiency and visual comfort, the intent is to investigate all the dimensions involved in a lighting experience in order to achieve an evocative and emotional response trough light. A team of young architects and designers is the key part of the agency.